I've been an advertising professional for 20 years. And counting.

I didn't fall into this through mystical talent, it was persistence.
I started out as a technician in Advertising at Feevale.
Later, I earned a Bachelor's degree in Social Communication from ESPM-Sul.
I learned the rule so I know exactly where to break it.

I worked with a big brand, one of those that speaks in a tough, forceful way:
Nestlé, Globo, Raízen, Gerdau, CPFL, Claro, Unimed Brasil, Unimed Campinas, B3, Vivo. Each with its own briefing.
Its urgency and its challenge. I survived them all.

They say I'm an Art Director. Okay.
But I also write, script, and direct scenes.

Today I work as Creative Director at Metra.
And I am a partner in the video production company GO:BABS.

I create things to make them work.
And, if possible, just to annoy them a little.