Globo, with the shrewdness of someone playing chess on an LED board, had been expanding its reach to the internet. Faced with a catalog spanning more than 38 channels – GNT, GloboNews, OFF, and so many other tentacles of this media constellation – the need arose to synthesize the multiplicity without amputating the diversity. It was necessary to say: we are many, but we are one.
Thus, the concept of "One Globo" was born . It was in this context that we conceived a bold crossover: a meeting of universes, a "Globo Verse" that collides languages, characters, and narratives in the first Globo Original content designed exclusively for the internet. A web series in more than 18 chapters, distributed across two seasons.
I was involved from concept to art direction and scriptwriting.
and editing, helping to structure language,
narrative and identity of the project. But of course
That a job like this cannot be done alone.
I worked as a creative director at Babushka and Globo.
I wrote jokes for an unlikely and powerful cast.
like Fábio Porchat, Aline Midlej and Luiz Roberto,
adjusting the humor to each person's personality.
The web series has accumulated millions of views on YouTube.
And it had a significant impact on social media.
It generated widespread organic repercussions.
Including comments from the kitsch singer Falcão. :)