CONQUER:
Don't be square .
LET THE TRIANGLE
In 2024, I led the concept creation and storyboarding process.
and the production of the Conquer Business School's postgraduate course campaign based on a clear provocation: nobody changes
The world thinks in a square way. Pythagoras, Galileo Galilei, Marie Curie, Albert Einstein, Steve Jobs... were figures who moved forward with disruptive thinking, thinking in a triangle.
The campaign adopted this position as a manifesto.
and transformed the metaphor of the triangle into a symbol of rupture.
and evolution.
In art direction, I developed hundreds of canvases.
one by one, combining collage, stock images,
manipulation, processing, of images, artificial intelligence,
Original illustration, 3D and stop motion.
It wasn't about gratuitous aesthetics, but about building a
Visual language consistent with the idea of breaking the pattern.
The voiceover was done by Cassiano Ávila, a voice actor.
from Naruto, Dragon Ball and One Piece, bringing a voice
of a classic epic that gave weight and presence to the film.
The film was conceived in a modular way from the beginning, structured to facilitate strategic cuts and digital extensions. This architecture allowed the creation of more than 20 derivative pieces, extracted from excerpts of the original film, maximizing reach and performance across different formats and platforms.
The result was the advertising video with the highest retention rate on YouTube within the campaign strategy. A case where a strong concept and consistent execution proved that thinking differently isn't just talk, it's performance.