UNIMED.
Doctor's Day.
Unimed called for a film to celebrate Doctor's Day.
The difference is that there was a barter arrangement for broadcasting.
It was on Fantástico and Jornal Nacional. It wasn't just a corporate video. It was the most expensive commercial time slot in Brazil.
It was the ultimate showcase. And the deadline? Ten days from the itinerary until...
the copy in the air.
Idea, approval, production and finalization of tablets.
The design had to be flawless. It couldn't look small, even with a controlled budget. The solution was simple.
And intelligent. Instead of promising an impossible blockbuster, we bet on the strength of real diversity. Different faces, different specialties.
Close-ups of the name tags enhanced the perception of scale.
and they multiplied the cast in the minds of those watching.
The detail became something great.
The narration came through firmly, without exaggeration, respecting
The importance of the date and the size of the audience. A straightforward film.
accurate and appropriate for the screen where it would be displayed.
And since it was the most expensive commercial space in the country, I couldn't miss the opportunity. I quickly put myself in the video, a little easter egg. Because if you're going to appear, it might as well be during the most prestigious commercial break on Brazilian television.