Krona, one of the largest manufacturers of pipes and fittings.

The country's PVC company wanted to launch a national campaign.
with a lighter, more popular tone, and closer to the audience.
The mission was to connect the hydraulic and electrical lines.
Sewage and accessories with energy and charisma, without losing
technical strength.

The slogan was straightforward: "Krona is awesome." And when you talk about it...
In a show, the cast needs to deliver. Denilson, the brand's spokesperson for years, starred in two films.
30-second spot airing on major networks
The country's television channel, premiering on SporTV.

In the first commercial, he adopts the role of a coach, leading a team made up of bricklayers, plumbers, engineers, and architects. In the second, he walks down the hallway.
from a store and is recognized by a female construction foreman who is a fan.
of the Selection, connecting the universe of construction
to the popular imagination of football.

I worked as Art Director, participating in the campaign's creation process and developing the storyboard scene by scene, structuring rhythm, framing, and visual dynamics before filming. This preliminary design was fundamental to ensuring narrative clarity and energy in the execution, especially in films with a strong sense of personality.

The campaign also included online components, jingles, radio spots, print media, and point-of-sale materials, consolidating an integrated and national presence.

A campaign that transformed technical specifications into a popular spectacle. Because when it comes to branding, it's about concept.
If the characters are on the same team, the result will show.