SEASON
ADVANTAGES
FG. YOUR STRONG CURRENCY.

FG Empreendimentos requested a campaign focused on the advantages for investors in the real estate market.
No empty talk about luxury. The territory was the argument. Security. Financial intelligence.

The film followed a testimonial approach, with the text as the protagonist. The idea stemmed from a simple yet sharp symmetry: a down-to-earth investment is situated high up in an FG apartment. Security and altitude on the same level. Reason and desire occupying the same space.

The campaign included another provocation: the view is beautiful,
But in the long term... (yes, I put that little joke for the biggest luxury construction company in the country, hehe).   A playful take on the concept of "in vista" (in view). Exploring the argument about investment/waterfront.

I wrote the script and produced the commercial independently, but of course not alone!
From casting the actor to directing. It was my debut.
in the Balneário Camboriú real estate market.

A sober, safe film, with cinematography.
FG's approach and strong writing underpin each plan.

Extensive broadcasting in four states. And in the end, that was it: to give a real reason to go down to BC.